5. Sheer added profit. If my weekly grocery budget is $50, the store will get my $50 each and every week. If I use just 1 $1 coupon each week to stretch my budget and still spend $50 each week, that’s +$52 WIN for the store over a year’s time. Multiply, baby. It’s a lot of money for nuthin’.
4. Priceless word of mouth marketing. The only thing better than getting a great deal is telling others about it. I am quite new at this blogging bit and so far I look over it and wonder if it seems legit enough or like one big perpetual advertisement spot for Meijer and General Mills. Very few people in this world get all twitterpated at the sheer thought of Chex Mix going on sale for .99 making it free with coupons. The store should recognize this and be more coupon friendly than they are in a lot of cases! They should advertise the deal I am getting right in the circular. Aren’t loss leaders a proven marketing strategy for grocery stores?
3. Reimbursement. It’s written on each and every coupon, full reimbursement plus .08 for handling.
2. Increased discretionary spending. Not everyone is as cheap as I am. Many who save $5 with coupons can easily justify a more discretionary item within their purchase. It’s easy to throw in a tub of your favorite ice cream at full retail price or a top shelf liquor to celebrate your wise spending otherwise.
1. Loyalty is cheap and cost effective. Saving money makes people feel good. Welcome my money and my coupons and save me an additional 2% on my grocery order this week and you’ll be my first stop next week. Save me money consistently and I have little reason to even look at another store’s ad.
